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原帖由 淘氣べ寳寳 于 2007-7-9 19:49 发表
烤鸭啊~~你还是要好好复习
似乎应该是:“nothing is impossible”吧[s:38]
哈哈,宝宝不看广告的吧。AD的广告的经典句就是 impossible is nothing
借用某位经典人物的见解
第一次看到Adidas Impossible is nothing系列是阿里和他女儿的那支,第一感觉喜欢,也似乎从阿里垂垂老态出现在拳击台上感受到了Impossible is nothing的内在力量,当时觉得真是个励志的好广告啊。后来,这个系列里面又陆陆续续出品了不少片子,比如有贝肯鲍尔和坎通纳重披战袍的,有一众球星在悬空的Impossible field上尽展球技的,炫特技的成分和过于戏剧化的情节似乎越来越多地超过了故事内涵本身,Impossible is nothing变成了Special effects can make impossible nothing。
幸好,Adidas及时悬崖勒马,转变视野,开始推出了贝克汉姆、梅西等各个领域的体育明星的自说自画。每个人讲述着生命中的故事,听起来平淡,听进去却很动人。他们都曾经掉进过一些大坑,洞很深,有些甚至伸手见不到五指。在洞里的日子,最轻松的自绝方式或许就是放弃希望,但是,他们却都找到了另一条途径,逼着自己从洞里爬了出来。漫画式的表现方式很轻松,简直是太云淡风清地细述着人生谷底的日子。而只有这样的配合,才避免了高喊口号的堂皇,避免了主旋律式的励志,才让Impossible is nothing得到了最人性、最自然地完美诠释。
想起写这篇是源于昨天看到的一篇文章,其中有一段特别解释了Impossible is nothing和Nothing is impossible的区别。看完之后再去读了两遍,我才真正体会到这种区别。Nothing is impossible不过是一个事实,而Impossible is nothing是一种态度,是一份坚韧无畏的主张。所以,Impossible is nothing并不是一个为了不同而不同的文字伎俩,我为这种细节上的一丝不苟和执著创意而折服。
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Impossible is nothing believes that the thing that seems impossible “is not a fact but an opinion.” “Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it.” If we say Nothing is impossible is a ‘declaration’, then impossible is nothing is a ‘dare’. The latter conveys the courage and confidence: even for things that may be 100% bound to failure, I am not at all afraid and I regard the possibility to fail as a thing of no account, utterly insignificant, because “Impossible is potential. Impossible is temporary. Impossible is nothing.” |
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